On Friday, the bloc’s industry chief made this point that the Apple will be responsible for stern actions if changes to its App Store does not conform with the incoming European Union regulations.
Apple will face strong action if changes to its App Store do not meet incoming EU regulations, the bloc's industry chief told @Reuters https://t.co/78gyWBjBGP pic.twitter.com/Hs1oakxWT6
— Reuters (@Reuters) January 26, 2024
Via alternative stores, in a move to comply with the EU’s incoming DMA (Digital Markets Act.), the company aims to allow software developing companies to distribute the apps to Apple devices.
From the last month of the 1st Qtr.2024, software developing companies will be offering alternative app stores, on iPhones and will be able to use Apple’s in-app payment system that will charge a commission up to a percentage of about 30%
According to DMA rules, most of the critics are of the view that so far Apple’s changes in its App Store are not up to the mark and may be violating the rules set by Digital Marketing Act, as the fee structure is so far seemingly unfair.
Spotify joins media firms to urge EU action against Apple's 'unfair' practices https://t.co/QpgeDov0ZK pic.twitter.com/vNRbucBs0a
— CNA (@ChannelNewsAsia) January 18, 2023
Thierry Breton ,EU’s Industry Chief, told the newsmen the other day saying, “ The DMA will open the gates of the internet to competition so that digital markets are fair and open. Change is already happening. As from 7th March 2024 ,we will assess companies ‘ proposals, with the feedback of third parties.”
The chief, further added: “If the proposed solutions are not good enough, we will not hesitate to take stern action.”
According to new EU regime of Apple, developers still have to submit apps to Apple for the review to prevent from obvious fraud and cybersecurity risks henceforth.
In the EU, Apple device users, will have the choice to use their default web browsers and apps having contactless payments methods, that will enable them to make contactless payments while there will be no use of Apple Pay system by the users.